Holy Ghost!, Factory Floor and Shit Robot Converse At EMI's Old Vinyl Factory
Famed for it’s grey skies and concrete exterior, Converse are aiming to transform pockets of London through creating colourful installations across the capital.
Inspired by the Spring 2014 All Star collection, Converse kicked things off in far west-London at the former home of music juggernaut EMI in Hayes. The Old Vinyl Factory, a venue kept secret until the last minute, played host to some of the hottest DJs in the business at the moment. In the shadow of the amazing Wall of Clash, a dominating piece of graffiti that took two art collectives a fortnight to create, those lucky enough to be in attendance caught energetic sets from Holy Ghost!, Factory Floor and Shit Robot. The crowd, appreciatively fuelled by free drinks, meandered between the bar and dance floor until the early hours, with the music never ceasing and the artist transitions seamless. NYC-based party grinders Holy Ghost! brought their Brooklynite disco tracks to Hayes, merging numbers from last year's Dynamics in amongst obscurely brilliant remixes. Factory Floor followed suit, with the genre-defying trio dipping into post-punk, electro and acid sounds on whims, with the clear highlight being 2013's fantastic 'Fall Back'. It was Shit Robot who ended the night, with Irish-born producer Marcus Lambkin justifying the hype he's been building over the last few years with a confident set. The From the Cradle to the Rave artist's bouncing synths sounded excellent in the small venue, with 'Triumph!!!' being an aptly named standout. Following the impressive launch event, there are to be additional mini Walls of Clash where Converse are looking to recruit more art collectives to take part in graffiti battles – the transformation of London’s grey walls into colourful masterpieces continues. Similar to Red Bull’s musical Soundclash of a few years previous, Converse’s Walls of Clash are a fantastic example of artistic creativity pitted in a competitive sense where the outcome is pretty much win / win. It’s definitely a concept to be encouraged. Additional details on the project and featured performers can be found through the below links.