#sneakerswould Brings Along Peace, JAWS & Childhood For One Night Only
#SneakersWould is Converse’s newest campaign and all about living in the moment. Last week, Coldspecks, Peace, Childhood and JAWS played to a crowd of fun-seekers who all had to answer the question, ‘what would sneakers do?’
With a series of shows across London, Paris, Barcelona, Madrid and Amsterdam, the Converse team spontaneously rock up with a bunch of bands ready to play for you in an intimate setting – only those with the right attitude take part.
Entering Converse’s ‘Get In and Go’ bus, we were greeted with a huge ‘HELLO! How you doing? What’s your name? What do you want to drink?’ This initial introduction summed up the rest of the evening – everyone on board were ready to have fun.
After an hour or so of drinking and being driven around Shoreditch, the bus conveniently ‘broke down’. The question was: try and sneak in a gig or go to the pub? The overwhelming response was sneak in and we walked down to a cosy setting with Coldspecks playing.
Back on the bus, a suited and booted wrestler jumped on board, asking us if we wanted to go to their rehearsal. Once there, free nachos, burritos and a lot of tequila were laid out for us to enjoy while watching a bunch of metallic clad wrestlers mass-fight.
Lastly, the bus ended up at the 100 Club for JAWS, Childhood and Peace to play to a small but lively audience, the audience embracing the spontaneity of the event.
By downloading The Ticket, a free browser extension, Converse fans can access a virtual world that embodies the ‘sneaker attitude’ and ‘now or never’ invitations to over 70 live shows in Europe. The likes of Glass Animals and Klaxons have all been involved.
“We’re excited to bring the Converse Sneakers Would experience to Europe” said Rodney Rambo, VP Marketing, Converse All Star. “The Chuck Taylor has been a symbol of youthful spontaneity for almost 100 years, and we love that it continues to inspire people to follow their hearts and live in the moment.”
For further information on #SneakersWould and how to download The Ticket click here.
Written by Jessica Dawson