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Reverend And The Makers don’t escape from mediocrity with "ThirtyTwo"

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Reverend And The Makers release their fourth album "ThirtyTwo"

Reverend And The Makers - ThirtyTwo COOKCD597

Reverend And The Makers – ThirtyTwo (Out now via Cooking Vinyl) 5/10

Thirty Two is the fourth studio album of Sheffield’s Reverend And The Makers.  Following 2012’s @ReverendMakers, the LP was produced by the band itself with with Youth (Primal Scream, Depeche Mode, The Verve) and James Welsh, and it is named after the age of singer John McClure. No hashtags in the title were used to launch the campaign of the album release but for its promotion McClure has borrowed a camper van to play thirty-two house gigs. All the fans had to do was sending him a tweet with the pre-order numbers of the album or the ticket stubs for a concerts of the upcoming tour and he would message back saying he was on his way. The whole album  seems a collection of house party tunes and from opener
Detonator the listener gets a flavour of it with its upbeat dance rhythms overfilled with synths and drum machines. Like the rest of the record, while being a catchy tune that might make you dance on the spot, the first track is not as explosive as the title may suggest.
I Spy seems the photocopy of
Detonator keeping a very similar melody but changing the lyrics.
The Devils Radio and
Nostalgia contain reggae  influences while
The Only One is reminiscent of Echo & The Bunnymen. Not every single track of ThirtyTwo is however a party song.
Happy Song and
Play Me are so mellow that almost sound like Embrace. To conclude the final track
Your Girl is remindful of The Chemical Brothers and would suit the music of a racing video game. Lyrically each song is based on a repeated chorus resulting in being boring rather than contagious. Overall the album is mediocre and disappointing with no standout tracks. It does not live up the expectations and fails to leave the mark. http://www.youtube.com/watch?v=TAj5Plq4r9o
http://www.reverendmakers.com/

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