REVIEW album Kesho Fire Love (Single)

Unapologetic Summer Pop Gets Seriously Flammable With 'Fire Love'

Fire Love (Single)


'Fire Love' is an unabashed, epically catchy and commercially fuelled pop song. It is the kind of smoothly crafted pop hit that echoes round your head for weeks and has summer radio hit written all over it. This 22-year-old Kenyan music artist cut his teeth on experimental, underground, future bass and hip hop, but won’t be confined by one genre alone, he unapologetically embraces pop music as an art form, not a guilty pleasure. It's not as pretentious as it sounds I mean, don't we all like artists who are honest in their intentions? It is an refreshing admission from an artist, I'm sure we can all agree.

Kesho sings; “you and I were never meant to be friends, so tell me can I make first move, because I’ve got a lot to lose…” in a song with a gritty edge, describing the thrill of the chase, brimming with possibilities… dancing your ass off in the sunshine to it being my personal preference, although it would work equally as well in a club environment. It's the kind of track that makes you want to hit the dancefloor the moment you hear the vibey opening bars. It also oozes sun and fun and passion in each line and beat.

Kesho’s own more experimental music prowess can still be heard within these beats, Trap-infused synth brass and silky vocal chops a trademark, he uses them to perfection here.

Kesho’s studio skills and musically open mind have ensured 'Fire Love', unbelievably written in just one day with collaborators Lady V, Paul Whalley and Amber Van Day, sounds vital, fresh and immaculate. Whether you regard it as an art form or simply as unpretentious pop: if you dig good, vibey pop music and slick dancefloor summer grooves, this is definitely a must-have for your mp3 player.