Jess Yaffa Delivers Pop Infused Wisdom On "Too Soon"
Nineteen-year-old singer and songwriter Jess Yaffa taps into the world around her and delivers relatable and singalong art with a fresh spark on her upcoming set of songs.
Introducing the group is the standalone single and video for “Too Soon,” the song reflects on the concept of love and how sometimes fantasy can be better than reality, and how the evolution of romantic feelings is different for everybody.
In the fall of 2020, amid a global pandemic, she returned to The University of Michigan while writing and recording the songs on her upcoming EP. Relationships and the harrowing thoughts they can inspire showcase her storytelling prowess and knack for creating a smooth and upbeat pop sound, complete with sweet vocals and radiant harmonies. Produced by Grammy-winning producer Scott Jacoby (Coldplay, Janelle Monáe, Jason Mraz, John Legend) and mastered by Grammy-winning engineer, Emily Lazar (David Bowie, Foo Fighters, Sonic Youth) the songs are filled with unfiltered honesty and lessons of love, life, and learning to keep going.
The New York native began singing at four years and in her teens added piano, guitar, ukulele, and bass to her repertoire. She soon immersed herself in learning the craft of songwriting and began honing her skills throughout middle and high school to better understand the struggles and excitement of growing up. In her junior year, she was one of eighteen students chosen to participate in the Future Music Moguls Program at the Clive Davis Institute of Music at New York University where she was able to learn, record, and write in an environment that solidified for her that making music was what she wanted to do for the rest of her life. In 2019 Yaffa released her debut EP “intro” which was also produced by Jacoby and mastered by Lazar.
Jess’s wish is to communicate the highs and lows of life in a way that is relatable and real. She is fueled by experiences, friends, and connection capturing and sharing moving moments that all can feel.
Stream “Too Soon” here: